Photography and videography are complimentary to each other and capture completely different elements. Over the past couple of months I’ve noticed that the demand for video is much higher than photos.
So which element is most important when branding an artist or business? Video is ideal for capturing sounds, movements and emotions. Photography captures beauty and style. As much as I enjoy photography over video production, I have to say that I agree with the masses when a video is requested over a photo shoot because of the overall impact of the imagery.
The opportunity to be creative is equal between each element. I feel with video, the subject is able to brand his or herself by showing personality (the most important element to branding). A photograph can actually make a bigger impact because of the questions left unanswered within the photograph, resulting in further research by the consumer.
Whichever approach you take when promoting your product or service, just remember to add a creative twist. That creative twist will be what people remember about the visual.
Check out some recent photos taken over the past week (see pics below).