If you’ve been following my blog over the past year you would know one of my goals has been to direct better EPK (commercial) style videos. I have been disappointed with the EPKs I have shot for my clients in the past, so I have not shared them on this site. By no means have my clients faulted… just me knowing how I wanted the video to feel visually and not meeting my expectations.
Finally I have met my expectations with a project. It turns out my approach was wrong this whole time! In the past my approach to EPKs was to simply create dope visuals and everything else would fall into place. Not knowing the importance of good vocal sound, song selection, story-boarding, and of course overall simplicity so the viewer can actually learn something from the video. Also, applying b-role shots that relate to the subject, as oppose to throwing b-role aimlessly throughout the video just because it looks cool, is key. All of these factors are vital when it comes to the simplest of projects.
Check out the video below.
Shoot time: 1 hour
Editing: 2 hours
Equipment: Canon 5d, Red Scarlet.
Lenses: 35mmL, 24-70mmL
Red Scarlet
Canon 5d


























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